Privacy Policy

Effective Date: [July 14, 2025]

Last Updated: [July 14, 2025]

Welcome to knowmold.com, owned and operated by Midwest Aerobiology Labs (“Company,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.

We are committed to respecting your privacy and complying with applicable Illinois and federal data privacy laws.

1. Information We Collect

We collect the following categories of personal information when you interact with our Website, schedule services, or contact us:

a) Information You Provide Directly:

Full name
Email address
Phone number
Property address or inspection location
Details submitted through forms (e.g., inspection requests, quote forms, consultation inquiries)
Any information voluntarily provided in reviews or messages

b) Payment Information:

Payment data (e.g., name, billing address, card details) is processed securely via third-party payment processors. We do not store your credit card information on our servers.

c) Automatically Collected Information:

IP address
Browser type and version
Device information and operating system
Referral source and website activity
Cookies, pixels, and analytics data via tools like Google Analytics

2. How We Use Your Information

We use the personal information we collect for a variety of lawful business and operational purposes, including but not limited to:

Scheduling and confirming inspections or consultations
Delivering the services requested, including on-site testing, sampling, and reporting
Responding to your inquiries, messages, or customer service requests
Sending booking confirmations, inspection reports, lab findings, andpost-service communications
Providing follow-up recommendations, reminders, or additional service options
Sending newsletters, updates, educational content, and promotional emails, where consent has been given (opt-out available)
Personalizing your experience on our Website, including showing relevant service suggestions or previously viewed content
Improving website performance, navigation, and functionality using analytics, cookies, and other tracking technologies
Conducting internal business operations, such as quality assurance, staff training, and service optimization
Preventing fraudulent activity, unauthorized access, or misuse of our services or systems
Monitoring user trends, traffic, and interaction to evaluate marketing campaign performance or identify service demand
Managing billing, payment processing, and account reconciliation via secure third-party processors
Complying with legal obligations, such as tax requirements, subpoenas, or other lawful requests
Enforcing our Terms and Conditions, policies, or agreements with users
Protecting the health, safety, or legal rights of our staff, clients, and the public
Supporting a sale, merger, acquisition, or reorganization of our business, where personal data may be part of transferred assets
Maintaining backup systems and disaster recovery records for operational continuity
Creating aggregated or anonymized data sets for internal reporting, business planning, or trend analysis (not used to identify individuals)

3. Marketing Communications

With your consent, we may use your email address or phone number to send:

Newsletters
Service updates
Promotional offers
Educational resources related to mold and environmental health

You may opt out at any time by clicking the “unsubscribe” link in any email or by contacting us here.

We comply with the CAN-SPAM Act and will never sell your contact information
to third-party marketers.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, session storage) to:

Understand how visitors use our site
Improve content, navigation, and performance
Track conversions and user interaction (via Google Analytics or similar
tools)

You can disable cookies via your browser settings. However, doing so may affect
certain features of the Website.

5. How We Share Information

We do not sell your personal information to third parties for monetary gain. However, we may share or disclose your information in the following lawful and limited circumstances:

With trusted service providers and vendors that support our business
operations, such as:
- Payment processors (e.g., Stripe, Square)
- Email marketing and automation tools
- Cloud storage and IT support providers
- Website analytics and performance tools (e.g., Google Analytics)
- CRM platforms and appointment scheduling systems
  These third parties are contractually obligated to protect your data, use it only for authorized purposes, and maintain confidentiality.
With laboratories and certified partners involved in performing or analyzing environmental testing as part of your requested services.
As required by law, including:
- To comply with subpoenas, court orders, legal processes, or regulatory requirements
- To meet obligations under the Illinois Personal Information Protection Act or other applicable statutes
- To respond to law enforcement or other governmental authorities when legally compelled
To protect the safety, rights, property, or legal interests of Midwest Aerobiology Labs, our users, or the public, including for purposes of fraud prevention, information security, or investigation of suspicious or prohibited activities.
With our legal, financial, and insurance advisors, where reasonably necessary for risk management, legal compliance, audits, tax filings, or business transactions.
In connection with a business transaction, such as a merger, acquisition, asset sale, reorganization, or bankruptcy. In such cases, user information may be transferred as part of the transaction, and affected users will be notified where required.
With your explicit consent, when you direct us to share your information with another person, entity, or third-party service (e.g., when requesting we share a report with a contractor, real estate agent, or legal advisor).
To create and use aggregated or de-identified data for statistical analysis, internal reporting, or industry trend observation. These data sets do not identify individual users and are not subject to re-identification.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, accounting, or regulatory obligations.

If you request deletion of your data and it is not required for legal compliance, we will honor your request within a reasonable timeframe.

7. Data Security

We take reasonable administrative, technical, and physical measures to safeguard your information from unauthorized access, disclosure, or misuse.

These measures include:

Secure sockets layer (SSL) encryption
Password-protected platforms
Access restrictions for staff
Use of reputable third-party vendors with appropriate data safeguards

Despite our efforts, no system is 100% secure. If we become aware of a data breach that affects your personal information, we will notify you in accordance with Illinois Personal Information Protection Act (815 ILCS 530/).

8. Your Rights and Choices

As an Illinois resident, you have the right to:

Request access to the personal information we hold about you
Request correction or deletion of your information
Opt out of marketing communications at any time
Request more information about how your data is used and shared

To make a privacy-related request, please contact us here. We may need to verify your identity before fulfilling your request.

9. Children’s Privacy

Our Website and services are not intended for use by children under the age of 13. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a child under 13 without verified parental consent, we will delete it immediately in accordance with COPPA (Children’s Online Privacy Protection Act).

10. Third-Party Links

Our Website may contain links to third-party websites or platforms (e.g., labs,
educational resources). We are not responsible for the privacy practices of these
external sites. We encourage you to read their privacy policies before submitting
any personal information.

11. State-Specific Privacy Rights (California, Colorado, Connecticut, Virginia, and Utah)

Although Midwest Aerobiology Labs primarily serves clients in Illinois, we recognize that residents of other states may access our Website or voluntarily provide personal information. If you are a resident of California, Colorado,
Connecticut, Virginia, or Utah, you may have certain rights under your state’s data privacy laws, including the California Privacy Rights Act (CPRA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Virginia Consumer Data Protection Act (VCDPA), and Utah Consumer Privacy Act (UCPA).

These rights apply when your personal information is collected, used, or shared in a context that brings our processing within the scope of applicable state privacy laws. They apply regardless of whether you create an account or proceed with service scheduling.

A. Your Privacy Rights

Depending on your state of residence, and subject to applicable legal exceptions, you may have the right to:

➤ Access / Know Your Personal Information

You may request confirmation of whether we process your personal information, and obtain a copy or summary of:

The categories of personal information collected
The purposes for which the data was collected or used
The categories of third parties with whom it was shared

➤ Correct Inaccurate Information

You may request that we correct any inaccurate or outdated personal information that we maintain about you.

➤ Delete Personal Information

You may request that we delete personal information we collected from or about you, subject to certain retention exceptions (e.g., transaction completion, legal compliance, or fraud prevention).

➤ Opt Out of Sale or Sharing

While we do not sell personal information for monetary gain, we may disclose limited personal data to analytics or marketing providers in a way that qualifies as “sharing” under some state laws (e.g., use of website cookies or retargeting pixels).

To opt out of such sharing, you may contact us as outlined below with the
subject line:
“Do Not Sell or Share My Personal Information.”

➤ Limit Use of Sensitive Personal Information (California only)

If we collect sensitive personal information (e.g., login credentials, geolocation, financial account numbers), you may request that we limit its use to what is necessary for providing goods and services. We do not use sensitive data for
profiling or advertising.

➤ Receive a Portable Copy of Your Data

You may request a copy of your personal information in a structured, machine-readable format, and request that it be transmitted to another entity where technically feasible.

➤ Appeal a Denied Request (VA, CO, CT)

If we decline to act on your request, you may submit an appeal by replying to our response with the subject line:
“Privacy Request Appeal.”
We will review the appeal and respond within the time required by law.

B. How to Submit a Request

To exercise your privacy rights, please contact us using one of the following
methods:

Email: Jackie@knowmold.com
Phone: 630-454-9838
Mail:
Midwest Aerobiology Labs
1755 Park Street, Suite 200
Naperville, IL 60563
United States

We may need to verify your identity before processing your request. Verification may include confirming past service appointments, inspection locations, or communication history. You may also designate an authorized agent to act on
your behalf, in accordance with applicable state laws.

We will respond to verifiable requests within the timeframe established by law,
typically within 45 days.

C. Non-Discrimination

We will not discriminate against you for exercising your privacy rights under state law. This means we will not deny you services, charge different prices, or provide different service levels solely because you exercised a legal data right,
such as requesting access, correction, or deletion.

D. Categories of Personal Information We Collect

We collect the categories of personal information described in the “Information We Collect” section of this Privacy Policy. These include:

Identifiers: name, email address, phone number, property address, IP
address
Commercial Information: services purchased or requested
Internet Activity: browser type, device ID, interaction with website pages
Geolocation Data: general location derived from IP address
User-Generated Content: messages, reviews, or photos submitted via our forms
Sensitive Personal Information: only where necessary for booking, verification, or fraud prevention (we do not use this for advertising)

We only use sensitive personal data for necessary service delivery or fraud prevention, and we do **not use or disclose it in a way that would require limitation rights under California law.

E. Retention and Use Practices

We retain each category of personal information only as long as necessary to fulfill the purpose for which it was collected or to comply with legal obligations, including:

Fulfilling service requests and communicating with clients
Maintaining legal, accounting, or audit records
Complying with contract and regulatory requirements
Detecting and preventing security or fraud risks

See our Data Retention section for further details.

F. Notice at Collection (California)

This Privacy Policy serves as your notice at collection under California law and
includes:

The categories of personal information collected
The purposes for which it is used
Whether it is sold or shared
Retention periods for each category
How you can exercise your rights

By using our Website, you acknowledge and accept these practices.

12. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Updates will
be posted on this page with a revised “Last Updated” date. Your continued use of
the Website after changes are made constitutes your acceptance of the revised
policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices,
you may contact us at:

Midwest Aerobiology Labs
Website: www.knowmold.com
Phone: [630-454-9838]
Business Hours: Monday – Friday, 9 AM – 5 PM CST